Category: New Media; Radio 1
Date: 22.12.2005
Printable version
Video footage from a Gorillaz concert in Manchester was accessed by more than 150,000 digital satellite TV viewers in November, latest BBC figures reveal.
The viewers pressed the red button on their remote to watch exclusive animation of the band performing Demon Days Live at the Manchester Opera House, which was available 'on demand' for seven days courtesy of BBC Radio 1.
Figures are not available for Freeview or digital cable viewers.
The gig was also accessed 100,000 times at the Radio 1 website, helping it to maintain its record online reach of 3.1 million unique user agents for a second month.
Elsewhere in November, the BBC Radio 4 Today programme's British winter photography competition gallery generated more than 990,000 page views, while more than 30,000 people took part in BBC Radio Five Live's Greatest Team of All Time vote, contributing to the site's 1.1 million monthly unique user agents.
The figures are published as BBC Radio & Music Interactive announces it is to extend its podcasting and downloading trial into the New Year, inviting more programmes to take part as it builds a fuller picture of the technical challenges presented and listeners' downloading preferences.
The trial – which currently comprises 20 BBC radio shows as downloads and podcasts - was scheduled to finish at the end of the year but will now continue into 2006.
It will offer more programmes as downloads in addition to those already available, although the new content will not be confirmed until late January.
The extension means more data can be gathered to inform the BBC's audio on demand strategy.
Simon Nelson, Controller of BBC Radio & Music Interactive, explains: "The first phase of the trial has given us an insight into the public's appetite for radio downloads.
"But we hope that, by extending the trial, we will gain a more thorough understanding of the editorial, technical and distribution issues involved, before deciding how best to use these technologies in future."
Statistics from the trial will be available in the New Year, along with a list of the new programmes on offer.
JA
